by Dev | Feb 17, 2024 | Blog, Marketing
The dust has settled on #SuperBowlLVIII, leaving us to ponder the echoes of an event that was more than a monumental clash on the field. It was a cultural moment that resonated deeply with #GenZ, a testament to the power of sports, entertainment, and #digital...
by Dev | Jan 4, 2024 | Blog, IIM Research, Resources
At Insights in Marketing (IIM), as we enter 2024, our focus is sharply attuned to the evolving consumer landscape in the financial service sector. Recognizing the critical role of staying ahead in a competitive market, we’re dedicated to exploring key market...
by Dev | Jan 4, 2024 | Blog, Definitive Strategic Direction, IIM Research, Resources
In the digital era, where financial services are increasingly online, consumer concerns about security are paramount. This blog explores effective strategies for financial institutions to enhance and positively influence consumer perceptions of security. Understanding...
by Dev | Oct 25, 2023 | Blog, IIM Research, Marketing, Qualitative Research
Qualitative Ethnographic Research Methods and ApproachesEthnographies have proven to be a very effective research method for understanding how people live their lives. It’s a fundamental practice in qualitative market research (just one of our specialties) and it can...
by Dev | Aug 16, 2023 | Blog, Deliberate & Creative Approaches, Innovation / New Product Development, Resources
Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.In fact, a recent McKinsey survey found executives believe new consumer behaviors present growth opportunities – especially for consumer goods and...
