by Katie Wilson | Sep 30, 2025 | Resources
At Insights in Marketing, we believe great research doesn’t just uncover insights—it amplifies voices. And during Hispanic Heritage Month, we’re turning the spotlight on one of the most vibrant and influential voices in America today: the Latinx community. From...
by Katie Wilson | Aug 27, 2025 | Consumer Truths & Insights, Featured, Gen Z, Resources
Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the first place. Today, diversity isn’t a niche conversation; it’s a business imperative. Brands that fail to reflect the realities of their consumers...
by Katie Wilson | Aug 20, 2025 | Blog, Featured, Gen Z, Resources
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every consumer. A closer look at generational differences reveals not only how people shop, but why they shop — and why understanding those nuances is critical...
by Katie Wilson | Jul 25, 2025 | Featured, Resources
Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes window into evolving consumer behavior, budgeting pressures, and decision-making dynamics. This year’s back-to-school shopping season tells a story far...
by Katie Wilson | Mar 12, 2025 | Resources
The Consumer Packaged Goods (CPG) industry is undergoing a massive transformation, shaped by evolving consumer preferences, digital influence, and a heightened focus on health and sustainability. Brands that stay ahead of these shifts are the ones making waves,...
