by Katie Wilson | Nov 21, 2024 | Consumer Truths & Insights, Featured, Gen Z, Resources
When you think about gift-giving, you might picture neatly wrapped packages under a tree or a sentimental birthday present exchanged at a party. But for Generation Z (ages 11–26), the act of giving looks a little different. In a world of digital wallets, experiential...
by Katie Wilson | Nov 21, 2024 | Resources
Black Friday has become a full-contact sport for some and a cozy online scroll for others. But how did it all begin? From chaotic crowds to digital domination, the history of Black Friday is filled with twists, turns, and some surprising fun facts. Let’s take a dive...
by Katie Wilson | Nov 20, 2024 | Complete Consumer Understanding, Consumer Truths & Insights, Featured, Gen Z, Resources
The holiday season is here, and it’s not just about shopping anymore — it’s about how, where, and why we shop. Each generation is shaking things up, from high-tech tools to the timeless charm of local businesses. Let’s explore how holiday shopping is evolving and why...
by Katie Wilson | Oct 21, 2024 | Consumer Truths & Insights, Featured, Gen Z, Resources
It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From major chains like Home Depot and Lowe’s to small businesses, Halloween promotions kicked off as early as April, catering to a generation that...
by Katie Wilson | Oct 14, 2024 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Featured, Gen Z, Marketing, Resources
Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the growing popularity of body art, the tattoo industry has witnessed significant growth, and specialized tattoo aftercare products have emerged to meet the...
