by Katie Wilson | Oct 11, 2024 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Marketing
Let’s be honest: men’s grooming used to mean grabbing a can of shaving cream, splashing on some aftershave that burned like betrayal, and calling it a day. But that era is over—and it didn’t go quietly. Today’s male consumer is doing a lot more than trimming his...
by Katie Wilson | Oct 4, 2024 | Complete Consumer Understanding, Consumer Truths & Insights, Featured, Gen Z, Resources
In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z shoppers. Born between 1997 and 2012, this generation is not only digitally native but also highly values authenticity, inclusivity, and...
by Katie Wilson | Sep 23, 2024 | Consumer Truths & Insights, Featured, Resources
Football has long been a staple of American culture, but the way people engage with the sport has evolved dramatically across generations. From Baby Boomers who grew up watching games on their family TV to Gen Z fans who experience football through multiple devices...
by Katie Wilson | Sep 23, 2024 | Consumer Truths & Insights, Featured, Gen Z, Resources
The global LGBTQ+ market is projected to reach a remarkable $3.7 trillion in 2024, with Gen Z playing a pivotal role in this economic power shift. Industries such as fashion, travel, and digital media are being reshaped by Gen Z’s growing openness to LGBTQ+...
by Katie Wilson | Sep 18, 2024 | Blog, Featured, Gen Z, Resources
Is Gen Z About to Redefine What Home Means? It’s happening—Generation Z is moving into the world of mortgages, smart homes, and eco-friendly dishwashers, and they’re doing it in ways that make every previous generation’s approach to homeownership look a little…...
