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Research. Insights. Impact.

Research That Drives

  • Smarter Strategies
  • Stronger Brands
  • Real Growth
  • Loyal Customers
  • Better Decisions

Qualitative and quantitative research that helps organizations understand customers, validate ideas, and make smarter business decisions.

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Years of Fieldwork

Studies Completed

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Client Retention
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Interactive Knowledge Center

Lunch & Learn Sessions – Real Growth

Bring market research directly to your team.

Our interactive sessions cover consumer trends, qualitative and quantitative research methods, best practices, and real-world applications — customized to your organization and delivered where you work.

  • Educational & hands-on
  • Fully interactive
  • Customized for your team
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Adobe
Daisy Brand
Farmers Insurance
Flowers Food
Frito Lay
Gatorade
Haagen Daz
Kraft Heinz
Quaker Oats
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Simple Mills
Treasury Wine Estates
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Adobe
Daisy Brand
Farmers Insurance
Flowers Food
Frito Lay
Gatorade
Haagen Daz
Kraft Heinz
Quaker Oats
Royal Caribbean Logo
Simple Mills
Treasury Wine Estates
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Solutions

Collaborative & Effective Market Research Services – Smarter Strategies

From exploratory discovery to large-scale quantitative validation, we design research programs that deliver actionable intelligence — built around your specific business question.

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Qualitative Research

  • Focus Groups
  • IDIs
  • Ethnography
  • Communities
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Quantitative Research

  • Online Surveys
  • Brand Tracking
  • Communities
  • Customer Satisfaction
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IIM Branded Research

  • IIM Forum
  • SpeakEasy™
  • i2Q Same Day In-Person
  • i2Q Online Fast Research
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Our Work

Delivering In-Depth & Actionable Insights – Stronger Brands

We help beauty brands decode consumer rituals, ingredient perceptions, and purchase drivers through in-depth focus groups and IDIs.

Beauty

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From appliances to power tools, we map the considered-purchase journey and surface unmet needs that drive product innovation.

Durable Goods

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Through in-depth research and real-world observation, we explore how people manage money, build trust, and make decisions across fintech products and services.

FINTECH

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In-store observation and ethnographic research that reveals how shoppers navigate, evaluate, and decide in the moment.

Food & Beverage

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Uncovering the emotional and functional motivations behind health choices, from OTC remedies to fitness routines and wellness supplements.

Health & Wellness

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Category dynamics, usage occasions, and brand equity exploration across the entire household decision-making ecosystem.

Household & Durable Goods

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Pet parents are passionate consumers. We explore the values, trust signals, and brand relationships that influence every purchase.

Pet Food & Supplies

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In-store observation and ethnographic research that reveals how shoppers navigate, evaluate, and decide in the moment.

Retail

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Understanding the aspirations, anxieties, and loyalty drivers that shape how consumers choose experiences over products.

Travel & Entertainment

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Client Voices

Hear About Our Impact – Loyal Customers

Without IIM’s help to find this insight, we would have gone to market with a product that didn’t meet all the needs of our consumers.

— Lisa Singer, Sr. Project Manager

When I have quick-turn projects with unique sampling requirements, I know that I can count on Insights in Marketing as they have delivered for me time after time.

— Kathleen Blum, Director,
Strategy & Insights, Champion Petfoods

IIM helped us better understand which segments have the highest potential for the team. The insights they identified are invaluable to the team and we are actively using those presentations and marketing communications.

— Chicago Fire

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Insights

Learn From Our Expertise – Better Decisions

Celebrating Hispanic Heritage Month: Why Latinx Voices Are Shaping the Future of Market Research

Celebrating Hispanic Heritage Month: Why Latinx Voices Are Shaping the Future of Market Research

At Insights in Marketing, we believe great research doesn’t just uncover insights—it amplifies voices. And during Hispanic…

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Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards

Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards

Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the first…

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From Ritual to TikTok: How Generations Shop Beauty Differently

From Ritual to TikTok: How Generations Shop Beauty Differently

The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every consumer. A…

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