Insights In Marketing
Market Knowledge with Creative Research Solutions
When marketers and insights teams partner with Insights in Marketing, they’re able to learn more about their target market in a meaningful way. That’s because a research partnership with IIM comes with decades of in-field experience from energetic and friendly consultants as well as a fresh, creative approach to research fundamentals that elicit trust and openness from respondents.
From creating fun and unique qualitative experiences for participants AND clients to keeping participants excited and engaged in quantitative studies, the breadth of our research capabilities simply go further than your run-of-the-mill market research firm.
Find out more about the best-in-class people behind the best-in-class research solutions so your insight from qualitative, quantitative, and quick turn consumer research never comes up short again.
Meet Our Terrific Team – Proven Pros
Heather Miller
Qualitative & Quantitative Consultant
Jackie Short
Director of Quantitative Research
Morgan Monaghan
Field Team Associate
Michelle Davis
Sales Strategy and Enablement Manager
Our Expertise – Smarter Strategies
The Insights in Marketing team has years of experience working alongside clients and suppliers across many industries and consumer segments. If your brand is in the consumer packaged goods, durables, beauty and wellness, technology, alcohol and spirits, financial services, retail and consumer shopping, or travel and entertainment sector, let’s collaborate! Our consultants find creative ways to bring out actionable insights from those partaking in all our market research programs.
If you’re focused on learning more about men, women, LGBTQ+, kids, athletes, business owners, doctors — you name it — our consultants have done it and we want to share our experiential knowledge, insights, and observations with you.
Ethnographies
When it comes to ethnographic research methods, we never stray too far from what works – but, of course, we always find a way to put our creative spin on classic research methodology! Drawing from highly effective ethnographic research fundamentals like lifestyle immersion, in-home observation, friendship groups, and pre-interview journals we create a more natural setting that allows consumers to simply be themselves so research can focus on the insight that really matters.
innately Curious
Research and insights are our job and our passion. We are just as curious as you to discover what makes your audience tick. This enthusiastic and genuine interest in your brand and audience drives us to ensure no stone is left unturned.
Results Driven
Clients count on the Insights in Marketing team to successfully deliver on specific goals and objectives. We focus on addressing key issues and are always pushing ourselves to convey the most effective results.
Part of the Team
We aren’t just your research firm, we are your partner. Your business is our business, your challenges are our challenges, and all of our success is shared success. Our consultants, and the rest of our team who make sure things run smoothly, see themselves as an extension of your team and are eager to help in any way they can.
IIM Values & The IIM Difference – Smarter Strategies
Insights in Marketing works with marketers and marketing researchers who want to build a valuable and sustainable emotional connection with their customers. IIM provides a holistic understanding of a target audience by uncovering what people can and can’t tell you about who they are and why they do what they do. IIM is uniquely able to explore vital aspects of brands by weaving psychological and statistical techniques into their custom qualitative and/or quantitative research designs. Unlike other marketing research firms, all of IIM consultants have deep rooted experience across multiple psychological and marketing disciplines. IIM stays true to the following values:
- We Demand Excellence – We Know Our Stuff, Expertise and Precision
- We Own It – Responsibility, Accountability and Courage
- We Put Clients First – Client Relationships and Customer-Centricity
- We’re Better Together – Teamwork, Playfulness, Connection
- We Embrace Our Peeps – Building and Retaining Talent