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Explore our collection of Blogs, eBooks, IIM Research, Marketing resources, and Quantitative Research, all in one place. From practical perspectives and industry trends to in-depth research and actionable insights, our resource library brings together valuable knowledge for every stage of your journey.
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Featured Resources – Curated Insights
Celebrating Hispanic Heritage Month: Why Latinx Voices Are Shaping the Future of Market Research
At Insights in Marketing, we believe great research doesn’t just uncover insights—it amplifies voices. And during Hispanic…
Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards
Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the first…
From Ritual to TikTok: How Generations Shop Beauty Differently
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every consumer. A…
Back-to-School 2025: What the Shopping Stats Reveal About Today’s Parents
Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes window into…
CPG in 2025: The Flavorful, Functional & Fan-Driven Future of Consumer Goods
The Consumer Packaged Goods (CPG) industry is undergoing a massive transformation, shaped by evolving consumer preferences,…
Sip, Sip, Hooray!
Sip, Sip, Hooray! The RTD Cocktail Craze and the Mocktail MovementThere’s something special about a perfectly mixed cocktail…
Browse All Resources – Better Decisions
Showing 1–12 of 189 posts
Celebrating Hispanic Heritage Month: Why Latinx Voices Are Shaping the Future of Market Research
At Insights in Marketing, we believe great research doesn’t just uncover insights—it amplifies voices. And during Hispanic…
Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards
Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the first…
From Ritual to TikTok: How Generations Shop Beauty Differently
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every consumer. A…
Back-to-School 2025: What the Shopping Stats Reveal About Today’s Parents
Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes window into…
CPG in 2025: The Flavorful, Functional & Fan-Driven Future of Consumer Goods
The Consumer Packaged Goods (CPG) industry is undergoing a massive transformation, shaped by evolving consumer preferences,…
Sip, Sip, Hooray!
Sip, Sip, Hooray! The RTD Cocktail Craze and the Mocktail MovementThere’s something special about a perfectly mixed cocktail…
From Idea to Icon: The Life Cycle of a Super Bowl Ad
From Idea to Icon: The Life Cycle of a Super Bowl Ad If you’re a marketer, advertiser, or brand strategist, you already know…
Seizing Business Opportunities in the GLP Era
While GLP medications disrupt traditional health and wellness models, they also present unique opportunities for businesses to…
The Generational Shifts in Health and Wellness: What It Means for Businesses
As consumers increasingly prioritize health and wellness, generational preferences and behaviors are driving a seismic shift in…
New Year, New Trends: How Consumer Attitudes Are Shaping Health and Wellness Revenues
The New Year has traditionally marked a boom period for the health and wellness industry. With consumers setting resolutions for…
Gen Z and Gifting: The New Rules
When you think about gift-giving, you might picture neatly wrapped packages under a tree or a sentimental birthday present…
Black Friday: The History Behind the Biggest Shopping Day of the Year
Black Friday has become a full-contact sport for some and a cozy online scroll for others. But how did it all begin? From chaotic…