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Celebrating Hispanic Heritage Month: Why Latinx Voices Are Shaping the Future of Market Research

At Insights in Marketing, we believe great research doesn’t just uncover insights—it amplifies voices. And during Hispanic Heritage Month, we’re turning the spotlight on one of the most vibrant and influential voices in America today: the Latinx community. From driving cultural trends to shaping household buying decisions, Latinx consumers are not just participating in the […]

Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards

Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the first place. Today, diversity isn’t a niche conversation; it’s a business imperative. Brands that fail to reflect the realities of their consumers risk irrelevance in an increasingly inclusive marketplace. Inclusivity Is No Longer Optional A decade ago, […]

From Ritual to TikTok: How Generations Shop Beauty Differently

The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every consumer. A closer look at generational differences reveals not only how people shop, but why they shop — and why understanding those nuances is critical for brands that want to thrive. From Baby Boomers who […]

Back-to-School 2025: What the Shopping Stats Reveal About Today’s Parents

Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes window into evolving consumer behavior, budgeting pressures, and decision-making dynamics. This year’s back-to-school shopping season tells a story far beyond sales receipts—it tells us how parents are feeling, adapting, and choosing in real time. Shopping Smart, Spending Strategically […]

CPG in 2025: The Flavorful, Functional & Fan-Driven Future of Consumer Goods

The Consumer Packaged Goods (CPG) industry is undergoing a massive transformation, shaped by evolving consumer preferences, digital influence, and a heightened focus on health and sustainability. Brands that stay ahead of these shifts are the ones making waves, capturing consumer attention, and redefining market expectations.So, what’s driving these changes? Let’s dive into the five biggest […]

Sip, Sip, Hooray!

Sip, Sip, Hooray! The RTD Cocktail Craze and the Mocktail MovementThere’s something special about a perfectly mixed cocktail — the right balance of sweet, sour, bitter, and boozy goodness. But let’s be honest: not everyone wants to play bartender at home, measure out ingredients, or stockpile obscure liqueurs they’ll use once a year. That’s where […]

From Idea to Icon: The Life Cycle of a Super Bowl Ad

From Idea to Icon: The Life Cycle of a Super Bowl Ad If you’re a marketer, advertiser, or brand strategist, you already know that Super Bowl ads aren’t just commercials, they’re cultural moments. They shape conversations, create viral trends, and, when done right, can solidify a brand’s relevance for years to come. But here’s the […]

Seizing Business Opportunities in the GLP Era

While GLP medications disrupt traditional health and wellness models, they also present unique opportunities for businesses to innovate and adapt.Redefining the Value PropositionCompanies that once emphasized calorie-reduction plans and gym memberships must now pivot. This might include partnerships with healthcare providers or integrating GLP medication education into existing offerings. For example: Wellness programs could offer […]