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Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know

In the past, when people heard the words "qualitative – engagement" and "mobile," texting sprang to mind. Today, however, there are a number of rich and colorful ways to engage with consumers via mobile technology, and the convenience and ease of access can help insight-seekers learn even more about consumers and their behaviors. For starters, […]

Layering Multiple Research Approaches to Connect With Consumers

These days, there is no shortage of ways to connect with your consumer target for qualitative or quantitative engagements. While the “right” approach for a particular project will be driven by factors such as the objectives, target, timing, and budget, it’s important to bear in mind that often times the best option isn’t a single […]

Getting More from Your Marketing Research Partner

Being a brand or consumer insights manager is a very rewarding and challenging job, but a hectic one at best. Prior to joining Insights in Marketing I was a brand manager so I know, as do most of the Sr. Marketing Consultants here at IIM. However, no matter how hectic your job is, marketing […]

The Recruiting Balancing Act: Walking the Tightrope of Effective Partnering

At Insights in Marketing, we know one of the most important keys to our success is cultivating long-standing partnerships with top-notch research facilities and recruiting firms. We value and depend upon these relationships to deliver excellent, not average, research results for our clients. With more than two decades of experience under our belts, our Field […]

The Need for Speed: 5 Ways to Reduce Your Market Research Timelines

As our clients face increased pressures for deeper, richer insights with less time and money, I often find myself recommending ways to expedite research without jeopardizing the quality of the results. Having spent over 18 years on the client side in Brand Management and over 5 years on the supplier side, I have come […]

Beyond the Back Room: Alternative Research Techniques That Complement Traditional Research

Often, clients come to Insights in Marketing thinking traditional focus groups will be the best tool to get at an issue or question. However, due to changes in technology, new methods of gathering data, busy schedules, and tight budgets, this is becoming a misguided assumption. To be clear, focus groups are an important part of the […]

Herding Cats…The Art and Power of a Well Run Debrief

So, I received a request from a new Client the other day asking if I would be willing to spend 60-90 minutes after the last group to debrief the project with the rest of the team. Two things struck me immediately about this question…and, hopefully, you too. First, I was astonished she felt a need to ask; […]

The Cure for the Common Data Overload: 5 Best Practices for Content Curation

Consumer data and conversations are everywhere. Consumers are talking and brands are listening. In this era of social media, incredible amounts of data are generated by the second and many of our clients are struggling to keep up. Seventy percent of the digital universe is generated by individuals as we browse, share, and entertain ourselves. […]