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Your Brand’s Consumer Insights Audit Checklist

Know Your Consumer Consumer knowledge is critical to strategic planning and ensuring your brand is on the right path toward growth. However, how do you know what consumer information is essential and what information is just background noise? Consumer Information Typical for Planning Insights in Marketing decided to help our clients filter through the chaos by creating […]

All Women are Not Created Equal When it Comes to Tech Preferences

Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute on twitter, multitasking on multiple devices and taking over the internet while others barely care to learn how to search on google? Despite our society’s technological evolution, not all women have evolved to match the […]

6 Secrets to Achieving Sustainable Competitive Advantage

Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get ahead. Consumer insights are essential now more than ever for competitive advantage, but in addition to insights there are also marketing perspectives and strategies that will also help your succeed above your peers. So, what insights, […]

5 Critical Tips To Consider When Redesigning Your Packaging

It’s a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products. Consumers wander through the fluorescent lit aisles weekly and come away with an average of 30-40 items. The competition for share of basket is fierce and it isn’t any better online. Stand-out packaging is a must, but packaging is […]

Getting at the Voice and the Mind of the Consumer through Qualitative Research

We have all been there – in focus groups – either observing or moderating a group of consumers. We all know that in-person qualitative can tell you a lot about the consumer and their reaction to various stimuli. How they are feeling, what they are thinking and their honest reactions come out when they are […]

Curious Minds are Paging Dr. Freud

There’s a time and a place for traditional, quantitative, survey-based methods. But today, more and more insights seekers are finding that a good ol’ dose of armchair psychology can also work wonders when working with consumers. Think about it. Consumer behavior is a term that describes how consumers think, feel and react. Psychology is a […]

Announcing the 2015 Insights in Marketing Scholarship Winner

At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We believe people have depth and dimension, and that in order for marketers to truly build emotional and lasting connections with their target audiences, they need to get below the surface and uncover this depth and dimension. Our […]

Football Finally Nails It!

At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build emotional and lasting connections with them. With that thought in mind, I have selected the ad from Super Bowl 50 that I felt truly connected with consumers. Drum roll please….. SUPER BOWL BABIES!!! Let me […]