Categories & Posts
All Resources – Curated Insights
Showing 17–24 of 189 posts
Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry
In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z shoppers. Born between 1997 and 2012, this generation is not only digitally native but also highly values authenticity, inclusivity, and personalization. As they enter the workforce and accumulate buying power, their preferences are reshaping beauty […]
Read More
How Football Viewership Has Evolved: Capturing Consumer Loyalty Across Generations
Football has long been a staple of American culture, but the way people engage with the sport has evolved dramatically across generations. From Baby Boomers who grew up watching games on their family TV to Gen Z fans who experience football through multiple devices and social media, each generation consumes football differently. For brands, this […]
Read More
The Trillion-Dollar Rainbow: Gen Z and LGBTQ+ Consumers Transforming Brand Loyalty in 2024
The global LGBTQ+ market is projected to reach a remarkable $3.7 trillion in 2024, with Gen Z playing a pivotal role in this economic power shift. Industries such as fashion, travel, and digital media are being reshaped by Gen Z’s growing openness to LGBTQ+ identities, with 22% of U.S. Gen Zers identifying as part of […]
Read More
From Smart Homes to Sustainability: Gen Z’s Blueprint for the New Household
Is Gen Z About to Redefine What Home Means? It’s happening—Generation Z is moving into the world of mortgages, smart homes, and eco-friendly dishwashers, and they’re doing it in ways that make every previous generation’s approach to homeownership look a little… outdated. From multigenerational living to homes that double as tech hubs, Gen Z is […]
Read More
Beyond the Podium: Turning Olympic Moments into Consumer Insight Gold
As the Olympic flame is extinguished, the glow of unforgettable moments continues to shine in the hearts and minds of viewers worldwide. The Paris 2024 Olympics gave us more than just athletic prowess – it delivered a masterclass in human connection, cultural shifts, and consumer behavior. At Insights in Marketing, we believe these moments are […]
Read More
Back to School Trends 2024
As summer winds down, parents across the country are gearing up for the annual back-to-school shopping season. This year, we’re seeing some interesting trends in how and where families are purchasing school supplies, clothing, and tech essentials for their children. Let’s dive into the current landscape of back-to-school shopping. 2024 Trends Online Shopping Dominates The […]
Read More
Gen Z Travel Trends and Opportunities for Businesses
As we conclude our deep dive into Gen Z travel behaviors, Part 3 shines a spotlight on the cutting-edge trends shaping this generation’s journeys and the golden opportunities they present for forward-thinking businesses. From the integration of augmented reality in travel experiences to the rising demand for sustainable tourism, Gen Z is pushing the boundaries […]
Read More
Gen Z Travel Planning, Booking Behavior, and Financial Trends
Gen Z Travel: Decoding Digital Planning and Financial Trends In this second installment of our Gen Z travel series, we dive into the digital-first world of travel planning and uncover the financial strategies shaping this generation’s adventures. From mobile-first booking to the rise of Buy Now, Pay Later options, discover how Gen Z is revolutionizing […]
Read More