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Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know

In the past, when people heard the words "qualitative – engagement" and "mobile," texting sprang to mind. Today, however, there are a number of rich and colorful ways to engage with consumers via mobile technology, and the convenience and ease of access can help insight-seekers learn even more about consumers and their behaviors. For starters, […]

Tips for Managing the Virtual Backroom

As experienced qualitative consultants well know, the consumer discussion is only one piece of research engagements requiring careful management. The backroom, and the clients in it, also require the consultant’s attention, expertise, and tact before, during, and after the participant involvement. Just as managing the backroom during in-person qualitative can come with its own challenges, […]

Qualitative Research Inspires Innovation

Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different research techniques come into the marketplace, our research toolbox is becoming more diverse. But even in the era of Zoom and big data, a recent Wall Street Journal report says companies shouldn’t give up […]

Top Tips for Getting Great Information from Your Focus Groups

Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative research can tell you a lot about the consumer and their reaction to various stimuli. You can learn how they are feeling, what they are thinking and their honest reactions. However, getting these honest and accurate […]

10 Key Areas that Lead to Successful Focus Groups: Part One

Let’s play a word association game. If you hear the term ‘Focus Groups’, what are the first three things that pop into your head? If I were a betting man, I would guess what you thought of something to do with the in-room experience or, if you’re a marketer, the back-room food and candy. However, […]

10 Key Areas that Lead to Successful Focus Groups: Part Two

This is Part 2 of a 2-part series; to read Part 1, click here. Running a focus group can be overwhelming, which is why we’ve put together this list of ten key areas to focus on. If you missed the first part of this series, click here to read it. 6. Get consensus on the guide […]

Planes, Trains and Focus Groups

In the 1920s, the train was king for cross country travel, and various railroads fought for “market share” as each tried to run the best train company for travelers. Then, along came passenger planes. The railroad industry failed to recognize the power of new “technology” and that their customers’ needs were evolving as air travel […]

Innovation in Qualitative Market Research: Choosing the Right Approach

Here we are at the beginning of another year… a time to reflect on the past and set goals for the future. As a self-professed lover of all things qualitative, it’s this time of year that I find myself thinking about key qualitative research learnings over the past twelve months and how those learnings can […]