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All Resources – Curated Insights
Showing 113–120 of 189 posts
Capturing Competitive Advantage
Taming The Strategic Planning Beast Want to capture competitive advantage in strategic planning? Start by understanding the consumer! When consumer insights are the foundation of a company’s strategic plan and marketing initiatives are rooted in consumer insights, a business is more likely to succeed! The strategic planning process is not a one-size-fits-all proposition. Each company […]
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Getting Women To Buy
Better Insights to Transform Your Marketing Insights in Marketing’s eBook is designed to spur new thinking on how to effectively market to women. This eBook ventures outside the traditional marketing research box and provides valuable information to marketers about exactly what women want and how to give it to them. This eBook provides answers to […]
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Is it Time to Update Your Existing Research?
The Short Shelf-Life of Data You make a significant investment in marketing research and you expect the data to be “good” for a while. Truth is, data starts to age as soon as it’s collected. Depending upon the industry, category, target, and type of study, the shelf life may vary significantly. The new year is […]
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