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Showing 105–112 of 189 posts
Is Social Media the New Way to Listen to Consumers?
With social media usage continually rising and covering a wider range of people, it is a market research tool that marketers cannot ignore. Facebook alone grew 16% year-over-year and now has more than 2 billion users. Social media provides the capability for brands to access millions of consumers and obtain feedback regarding products and services […]
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Our Favorite 2018 Super Bowl Commercials
Our very own Katie Wilson gives her take on this year’s Super Bowl commercial highlights. Every Super Bowl Sunday, millions of Americans turn on their TVs to watch two things: football and commercials. Normally, we are not excited about hearing from companies hocking goods, making us feel bad about ourselves, etc. when watching anything on […]
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5 Critical Tips to Consider When Redesigning Your Packaging
It’s a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products. Consumers wander through the fluorescent lit aisles weekly and come away with an average of 30-40 items. The competition for share of basket is fierce and it isn’t any better online. Stand-out packaging is a must, but packaging is […]
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4 Essentials in Marketing to Female Consumers
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are often failing to connect with female consumers, with only nine percent of women believing they are marketed to effectively. Considering women control more than 85 percent of purchases across a range of categories, many brands are missing a […]
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Why Brands Should Leverage Usage Data from Mobile Devices
For those keeping an eye on the marketing research industry, you’ve seen how mobile devices enable us to connect with and understand consumers like never before. Through qualitative approaches like mobile diaries and live video chats, or quantitative surveys completed on consumers’ smartphones, leveraging mobile means near-constant access to consumers’ behaviors, decisions, opinions and motivations. In fact, […]
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4 Essentials in Marketing to Women
Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only nine percent of women believe they are marketed to effectively. And with women controlling 85% of purchases, effective marketing is more important than ever. Is your brand missing a valuable opportunity? How to Market Effectively […]
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Everything You Need to Know About the Record-Breaking 2018 Holiday Shopping Season
The biggest shopping season of the year is here, and consumers are already spending more than they ever have before. Black Friday and Cyber Monday broke through all historical records and saw approximately a 20% increase from 2017 spending. With an expected spend of $5.9 billion compared to the actual spend of $6.2 billion, this holiday […]
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