Tips for Convincing Your Employer to Let You Work Remotely

Summer is here and the drive to and from work is getting longer and longer, the idea of working from home more often comes to mind.  For those of you that this is not an option, this blog for you!  This blog will provide you arguments to your Leader’s challenges and will also provide benefits […]

How Does Color Affect Consumer Behavior?

Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!

If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data research, you’re missing out. Over three-quarters of American adults and a staggering 92% of US adults aged 18-29[1] own a smartphone.  And, roughly half of American adults say they “couldn’t live without” their smartphone[2].  Leveraging this usage and dependency on their […]

Traditional vs. Digital Qualitative: An Overview

As research options have grown tremendously over the past 10-15 years, with more and more online and mobile approaches becoming available, insights-seekers now have a full arsenal of tools on-hand.  Most often, researchers’ key question isn’t “Can we do this?”…it’s “What’s the best way to do this?”  One common debate is whether a project is better […]

What Your Boss Wants You to Know About Product Development

The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by creating a product or service that doesn’t exist to a target that may or may not know they have a need. The road to successful products is not always a cakewalk. There […]

When To Use DIY Research Vs A Research Partner

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Conducting A Powerful And Actionable Focus Group Debrief

Online Qualitative & Quantitative Research: A Match Made in Heaven

It’s no secret qualitative and quantitative market research are highly complementary to each other and, together, provide a more comprehensive picture of the issues at hand than either type of research on its own.  While this is true, in general, it’s also very true for combining quantitative research specifically with online qualitative. You can conduct […]