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The Biggest Key to Earning Consumer Passion

What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much there. Consumer Passion Has Changed There was a time when the best way to demonstrate brand passion was to display it. Other than venerable giants like Coca-Cola and Walt Disney, the most beloved brands were […]

Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want

Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if you watch them make their decisions, their behavior conflicts with what they told you?Such is the paradox of consumer decision making!Keep in mind that consumers aren’t trying to mislead you. Instead, understanding […]

2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?

Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is losing its hype? Thank goodness the game was so good, because many commercials left little to be desired. Walking away, I think I saw more TV and movie commercials, followed by (of course) car commercials than […]

Does Your Consumer Voice Have Empathy?

Congratulations! You have heard and embraced the buzz word of the year…empathy. You are aware and acknowledge that you need to look beyond the functional to the emotional to understand the role your products play in your target consumers life. You comprehend that you need to take time to explore what resonates with consumers by […]

Thanks to Digital Media, Kids Are Growing Up Faster

Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never been easier, and that’s cause for concern. There was a time when parents had more control over how fast their kids reached maturation—or, at the very least, how much they were exposed to its traits. In […]

Top Tips for Conducting Focus Groups with Children

Despite not making most of their own purchases, kids have tremendous influence over which products make it into their households. So, as marketing researchers, we recognize that kids’ opinions matter – a lot. As any moderator who ever walked into a kids’ focus group thinking of the participants simply as pint-sized adults could tell you, […]

Infographic: Top Tips for Getting Great Information from Your Focus Groups

Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative research can tell you a lot about the consumer and their reaction to various stimuli. You can learn how they are feeling, what they are thinking and their honest reactions. However, getting these honest and accurate […]

The Worst Advice about New Product Development

Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork and collaboration, and it certainly creates lasting relationships for years to come. However, when tasked with real world projects, running a business, and developing new products; it seems we reach out to others who have walked […]