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Leveraging Market Research to Build Strong Communication

Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be strong and effective. Market research can provide information critical to helping you build strong and effective communications. There have been a number of effective and memorable advertising campaigns over the years. Several of the best are great […]

Seven Musts of Creating Trustworthy Content

For most of your brand’s content pieces, your goal will be to create shareable content that your customers will pass on to their network- and luckily, the admiration goes both ways. Nine out of ten consumers want brands to share content online, and in fact, consumers have begun to trust content from brands almost as much as […]

Social Media Market & Consumer Research Do’s and Don’ts

Social media market and consumer research is a powerful insight tool for companies in this day and age. It’s more important than ever to understand why. Social Media Examiner found that using social media for marketplace insight ranked as the third most valuable benefit of social media, with 72 percent of those spending 11 hours per […]

5 Key Success Factors to Creating an Effective Survey

Every survey completed is a favor someone does for your company to help you gain valuable insights and data. Though a participant may agree to take your survey, if the questions aren’t interesting and engaging, the data you end up with may not be as insightful. In order to avoid overly high survey bounce rates, […]

When is the Right Time to Use Online Research?

Technology-based research approaches may not be the way you are used to conducting research, but these approaches are ideal for certain situations. Here are five situations that may be ideal for an online research approach.

Importance of Intuition & Curiosity When Leading Qualitative Research

We all know qualitative research is an important tool in the marketing research arsenal. Not only are you able to hear directly from your customers, you also get a picture of why people act the way they do in certain situations. You are able to understand what perceptions, beliefs or values, create those actions with the […]

Holiday Shopping Habits of Men & Women

Do men and women differ in their holiday shopping habits? Yes, they do! Segmenting behaviors and habits by gender is one way to get a better idea of how to connect with your target consumers. At Insights in Marketing, our research experts can help you with more tips and tricks to get the most out of […]

How to Ensure Your Segmentation Research Doesn’t Go Unnoticed

Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable next steps. Research techniques used with segmentation go beyond just asking and tabulating straight questions. Segmentation can reveal ways to give lagging sales a boost or promote a service to target consumers who are already interested in it. See how […]