The Women 2020 Study

Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and marketing company that targets American women, Insights in Marketing created the “Women 2020” study, a guide to understanding female millennials. The study encompasses everything from the social media and buying habits of millennial women to the top ways they choose […]

Ecommerce Insights: Why Data from Mobile Devices is a Game Changer

Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections when they understand the story behind usage data. What is the Role of Mobile Devices in the Consumer Journey? Mobile devices play a pivotal role in the consumer journey, and have changed the way people shop. A survey of U.S. […]

Understanding the Consumer Journey Optimizes Customer Experience

We all have a lot of questions about what’s next in the COVID-19 business climate, and understanding the consumer journey before, during and after a purchase gives marketers answers to optimize the customer experience. Most consumer journeys start online from a mobile device, and online and mobile consumer research can provide actionable insights about your […]

Is Social Media the New Storefront?

How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they make purchases, and social media networks are a go-to source for inspiration and information. As mobile technology fuels a convergence between e-commerce and social media, platforms like Instagram, Pinterest and Facebook are gaining traction […]

Generations 2020 Study

A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary generational research illuminates the core values and beliefs shaping attitudes, perceptions and shopping behavior among four generations of adult consumers. From January 31 to February 14, 2020 we surveyed 1,400 consumers born between 1945 and 1999: The survey revealed distinct differences […]

Tips for Managing the Virtual Backroom: Infographic

Marketing to Women: Demographic Trends Shape the Marketing Landscape

Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key demographic trends are redefining traditional gender perceptions, values and lifestyles, and shaping today’s marketing landscape. According to studies by members of the Association of National Advertisers, brand reputations and purchasing intent improve significantly among all consumers when […]

Top 5 Success Factors for Qualitative Research

Whether you’re in the marketing research arena or another people-focused field, qualitative market research revolves around exploring and understanding perceptions, preferences, and behaviors. Through decades of qualitative research experience at IIM, we’ve honed in on many actionable “dos” and “don’ts” to deliver the powerful insights our clients need. Here are a few key points we’ve […]