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Marketing Insights Series

How to Create Connections with People in a Digital World Businesses and consumers have learned how to improvise and innovate with technology during the pandemic, and eCommerce is booming. Understanding shifts in consumer shopping behavior can empower brands and businesses to attract and engage consumers and win brand loyalty. How 2020 Changed the Consumer Mindset […]

Support Local Girl Scouts

Help Spread the Word: Support Local Girl Scout Troops & Donate Cookies to Local Heroes with #VirtualCookieBooths This is a challenging year for fundraising, and in recognition of Women’s History Month, we’re joining our friends at Ferraro Foods to spread the word about the Girl Scouts #VirtualCookieBooth. This year, local Girl Scout troops have set […]

2021 Consumer Insights:

How will Pent-Up Demand and Vaccines Affect Buying Behavior? Five brand categories are expected to benefit from new consumer behaviors and pent up demand beyond 2021, and economists are optimistic the COVID-19 vaccine will boost consumer confidence and sales. People’s lifestyles, values and buying behavior shifted dramatically during the pandemic, and according to research by Global […]

Marketing Insights

Which Super Bowl LV Ads Won Brand Sentiment? Five Marketing Strategies are Creating Buzz The one thing most Americans agree on is their love for football, and 51% of consumers say they tune into the Super Bowl just to watch the commercials according to Kantar. Focused on winning fan’s hearts, minds and trust — Super Bowl LV […]

Food & Beverage Insights

5 Consumer Behaviors Inspiring Brand Innovation in 2021 Consumer sentiment now hinges on product availability more than price, and 53% of shoppers say they stock up on consumer packaged goods at the grocery store to prepare for pandemic shutdowns or restrictions. Three out of four consumers tried different brands or new ways of shopping during the pandemic, and innovative CPG […]

Does Your Brand’s Message Ring True with Today’s Consumer?

Actions speak louder than words today, and brands that understand consumer sentiment can win market share and drive growth. Listening to the Voice of the Consumer Can Drive Growth Innovative brands are connecting with consumers and winning market share by tapping into nostalgic feelings, pent up demand, the buy-local movement and brand activism. On the […]

Digital Marketing: Five Devices Shaping the Future of eCommerce

People spend 70 percent of their time connected to mobile devices, and share a wealth of consumer insight through their online engagement. The digital landscape is continuously changing, and global mobile data traffic is growing at an annual rate of 46 percent, with mobile devices generating about half of the global website traffic according to […]

Holiday Season 2020: How will Covid-19 Affect Consumer Behavior?

Bringing the storefront to shoppers’ fingertips is the key to great holiday retail sales in 2020. Most consumers are planning to shop on mobile phones and tablets from the safety of their sofas due to Covid-19 concerns, with a few ‘in and out’ store visits to avoid crowds, shipping fees and delivery delays. Consumer Mindset […]