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All Resources – Curated Insights
Showing 57–64 of 189 posts
How are Remote Jobs Changing Consumer Behavior?
People Who Work From Home are Adopting New Shopping and Spending Habits [/vc_column_text] Consumer research by the US Census Bureau found most people who work from home have a higher level of education and income, and a recent report from Telstra Ventures found senior level employees and people working in the fields of law, product […]
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Personal Care & Beauty Insights
Cosmetic and Beauty Industry Research Beauty Industry Analysis & Case Studies Does Your Brand Align with Consumers’ Values? Does Your Brand’s Message Ring True with Today’s Consumer? Ready to Rethink Your Package Design? Layering Multiple Research Approaches to Connect with Consumers Looking for Consumer Insights to Innovate and Grow? Insights In Marketing consultants are strategic […]
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IIM Quarterly Newsletter June 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing In this issue: Consultants Corner: Brian Fletcher Answers Your Questions Our People: Get To Know Brian, IIM’s VP of Qualitative Research Consumer Insights: Does Your Brand Reflect Your Customers’ Values? Generational Research: Who Is The Next Gen Woman What Matters Most To Gen Z Men? […]
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What Matters Most to Gen Z Men?
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven Generation Gen Z is on track to be the most educated generation in history, and three out of four believe they are responsible for driving their own careers. 74% Believe a company’s purpose matters more than the size of their paycheck 72% Aspire to own […]
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What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are shaking up the way other generations shop, work and think about race and gender. Consumer research explains what matters most to the next gen woman. Generation Z includes people born after 1997, and they are the most racially diverse and educated generation of women […]
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Ready To Rethink Your Package Design?
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out in stores, online and at shoppers’ doorsteps. Multisensory packaging is one way brands can make a lasting impression. Packaging is a powerful brand statement; sound, sight, movement, texture and scent aren’t simply design principles. These are five essential branding […]
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Does Your Brand Align with Consumers’ Values?
4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they also buy into what a brand or business stands for. Understanding the consumer mindset can create a positive first impression, elevate the customer experience, build trust — and ultimately, earn brand loyalty. Four questions can uncover insights to strengthen the […]
Read MoreIIM Quarterly Newsletter March 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing In This Issue: Consultants Corner featuring Ron Raskin What’s Trending Winning Consumer Sentiment 2021 Consumer Insights Our People – Welcome Nicole Potter Consultants Corner Ron Raskin, Owner/Consultant First of all, thank you for reading our new quarterly newsletter! We all have a lot of unanswered […]
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