The Insights in Marketing Strategic Planning Guide

How to Innovate, Grow and Gain a Competitive Edge by Listening to Consumers Do Consumer Insights Guide Your Organization’s Strategic Decisions? Organizations actually connect more authentically with people and are more profitable when strategic plans are informed by market research and meaningful consumer insights That’s why we created an eBook explaining how to: Start an Insightful […]

3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage

It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can give organizations a competitive edge by creating a consumer-centric culture. Three key ways to socialize market research throughout an organization are to: Involve leaders and functional experts in the entire market research process to gain their buy-in and […]

How is the Pandemic Changing Consumer Behavior and Shaping Holiday Plans?

Most people are beyond ready to celebrate the 2021 holiday season with family and friends, and the pandemic is shaping the way most people plan to celebrate, shop and travel this year. People Are Feeling More Sentimental and Nostalgic After missing out on so many special occasions with family and friends in 2020, most people are […]

How, When, and Where Will Consumers Shop for the Holidays in 2021?

Holiday shoppers have learned to love the ease and convenience of online shopping, but they’re craving a little extra TLC from personalized experiences in stores.  The way consumers browse, shop and buy holiday gifts may be changed forever by six shopping behaviors learned during the pandemic.      Gift Discovery Half of all holiday shoppers find it […]

5 Key Steps to Identify the Best Consumer Insights

At a time when consumers want more personalized products and services, market segmentation research can identify opportunities to innovate, grow and gain a competitive advantage. What is Market Segmentation? Market segmentation provides a more holistic view of consumers by explaining their psychographic, behavioral, demographic and geographic characteristics. These characteristics can be used to identify growth opportunities, […]

IIM Quarterly Newsletter September 2021

The Insights Suite A Quarterly Newsletter from Insights in Marketing In this issue: Consultants Corner: Jackie Short Our People: Meet Jackie Short, IIM’s Queen of Quantitative Consumer Insights: Spikes in Search Topics Point to Things People are Ready to Do Brand  Innovation: New Grooming and Personal Care Habits are Expected to Stick Shopping Behavior: The […]

Six Ways to Reduce Market Research Timelines and Make Faster Strategic Decisions

Spikes in Online Search Topics Point to Experiences Consumers Seek

More people are watching traditional sports through mobile devices and streaming services, and interest is growing globally for new sports people are discovering online and on social media networks. Sources: Exploding Topics, Deloitte   How Strategic Research Partners Inspire Brand Innovation and Growth People’s lifestyles and values normally shift incrementally over a number of years, […]