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Showing 41–48 of 189 posts
Unlocking Creativity: How Mind Mapping Takes Marketing and Research to the Next Level
Mind mapping has become a popular technique for organizing ideas, solving problems, and developing strategies among research and marketing professionals. It is a simple yet effective method of organizing thoughts and generating new ideas using keywords, images, and color-coding. According to Psychology Today, multiple studies have found that mind mapping can improve the brain's ability […]
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MARKETING. GETS. REAL.
What Is Your Brand Doing To Address Issues People Care About? When marketing gets real, it has the power to break down barriers impacting real people. Gatorade’s ‘Fuel Tomorrow’ program gets affirmational marketing right. It targets inequity in sports with the trifecta of a meaningful message, a game plan and investments that are breaking down […]
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Ethnographies: The Pros, Cons and Modern Solutions
With Insights in Marketing, delve into what ethnographic research is, & understand the strengths & limitations of ethnography for your market research. Ethnography is “the study and systematic recording of human cultures,” according to Merriam-Webster dictionary. One of the best ways to gain deeper consumer insights and understand what ethnographic research is would be to […]
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The Power of Color in Branding and Marketing
Colors Create Emotional Connections with People That Can Improve Brand Recognition, Shape Customer Experiences and Influence Purchasing Decisions. The Power of Color Most purchasing decisions are influenced by shoppers emotions and perceptions, and color can differentiate brands, influence how people feel and shape the way consumers shop. How Can Colors Differentiate Brands? The way people […]
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How Do Super Bowl Ads Score a Lasting Impression with Consumers?
How Do Super Bowl Ads Score a Lasting Impression with Consumers? Ads featuring humor, light hearted stories and funny people drive brand affinity People tune into the Super Bowl to be entertained, and the commercials that drive brand affinity and leave a lasting impression are fun to watch. Historically, the ads that go viral rely […]
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5 Ways to Improve Product Development with Market Research
Tapping into consumer insights at five stages of concept and product development significantly reduces risks and improves the odds of gaining market share. Identifying quantitative and qualitative consumer insights throughout the concept and product development process identifies problems people genuinely need to solve, and actual gaps and opportunities in the marketplace. The odds of gaining […]
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2021 Holiday Shopping Recap
How Did Consumers Shop for Holiday Gifts? We previously shared our thoughts on what are research predicted would happen in 2021, well here’s an update. Holiday market research reveals five strategic insights about consumer shopping behavior that will outlast the pandemic Living through a pandemic has made people feel more sentimental, and holiday retail sales […]
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IIM Quarterly Newsletter December 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing In this issue: Consultants Corner: Ron Raskin Our People: Get to Know Ron Raskin Strategic Insights: How to Guide Decisions with Consumer Insights and Market Analysis The Insights In Marketing Strategic Planning Guide 6 Ways to Reduce Market Research Timelines and Make Faster Decisions Market […]
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