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You Don’t Need Big $$$ to Do Great Quantitative Research

"If saving money is wrong, I don't want to be right!" –William Shatner Are you facing an on-going demand for insights within a limited research budget? Many of our clients have found this to be the case in recent years, but we have proven that even with limited funds, you can still get valuable insights. […]

How to Socialize Research Within Your Organization

Has your marketing team ever made a decision you instinctively knew would turn out to be a mistake? Have you ever shared an insight with a marketing partner only to have them make a decision without having seemingly considered the insight you shared? We’ve all been there! But the reality is if we as insights […]

Brand Takeaways from The Marketing Research Event

In November, I attended The Market Research Event in Orlando, Florida with a colleague of mine, Jessica Ritzo. It was a great opportunity to see familiar faces, meet interesting people and learn about industry challenges, successes and innovation. Upon leaving the conference we felt inspired about the exciting things happening in the industry and wanting […]

Empowerment Through Consumer Closeness

Getting closer to consumers…it’s a phrase we as Consultants probably hear and/or use at least several times each week as well as a goal we constantly find ourselves striving to achieve. As familiar as I am with the term and the thinking behind it, I have to admit that I’ve been considering it on a […]

Consumer Insights…How to Inspire Action

How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain boring and uninspiring? Whether you’ve experienced this first hand or are in the process of sprucing up your insights deliverables, it’s easy to look at the market research industry today and see there’s clearly room for […]

How to Defend Your Brand with Market Research

The Importance of Defending Your Brand With a crowded and noisy consumer landscape, a marketer’s and researcher’s attention is often divided between various growth opportunities and communication channels. However, something that marketers and marketing researchers often don’t spend enough time thinking about is defending their brand and position in the marketplace. Recently I attended the Kellogg […]

Happy Anniversary: Lessons to Grow By

April 11, 2014 is the 25th anniversary of Insights in Marketing. It is an occasion that compelled me to pause, and reflect. My first thought is one of deep appreciation to all of our many partners, Clients and Suppliers, who have helped make us successful. Without your loyalty and trust, we would not be celebrating our […]

Capturing Consumers’ Emotional Connection With Food

That old saying “you are what you eat” holds more truth now than it ever did before. Recently IIM came across an interesting article from USA Today, ” Food as Fashion: We Eat What We Are.” The gist of the article is that Americans today view food as an expression of themselves as individuals. Thus, […]