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Giving Back: A Reflection Of Your Brand And Ours

A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of Philanthropy, charitable donations peak during the holiday season with the average person making 24% of their annual donations between Thanksgiving and New Year. Giving not only feels good, but also helps companies tangibly demonstrate their […]

IIM’s Top 12 Insights from 2012: Part 1 of 3

Given the fast-paced nature of marketing research, our clients and key partners often don’t have the time to reflect on the insights they acquired in 2012 before diving head first into 2013. Therefore, Insights in Marketing has decided to start a new tradition to save our clients a little time and provide some momentum into […]

IIM’s Top 12 Insights from 2012: Part 2 of 3

This January IIM has decided to reflect back on our top 12 2012 consumer insights in a 3 part blog series. This “best of” list is designed to save our clients and key partners a little time and provide them momentum for the New Year (click here for first 4 impactful insights discussed in our […]

IIM’s Top 12 Insights from 2012: Part 3 of 3

In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog series.This “best of” list is designed to save our clients and key partners a little time and provide them momentum for the New Year (click to access part 1 and part […]

IIM’s Top 13 Insights from 2013 (Part 1 of 3)

As a marketer, you might not always have the time or perspective to look back on all of the marketing research you have done to discover the important meta-insights for your organization. However, looking across products, consumers, and industries and identifying deep-rooted insights that apply to your whole business can yield very impactful results. So […]

IIM’s Top 13 Insights from 2013 (Part 2 of 3)

Insights in Marketing’s tradition of annually sharing deep-rooted insights with our valued clients continues in this blog. The 2013 meta-insights in this blog focus on changing consumer behavior and perceptions. This is Part 2 of a 3-part series; to read Part 1, It’s a New Brand World: Increased Consumer Demands Require Increased Marketer Response, click here. […]

IIM’s Top 13 Insights from 2013 (Part 3 of 3)

Each year, Insights in Marketing identifies insights across all of the work we have done in the previous year to share with our valued clients. (To review the first set of 2013 insights click here and for the second set of our insights in 2013, click here.) These insights can often be game-changers and are cross-category / […]

How to Turn Consumer Insights into Concepts

When is the last time you used a product or service and were bothered, frustrated or confused about how it performs its intended task? Did you ever say, ‘I wish this would …,’ ‘it would be great if this …,’ ‘I hate it when …,’ ‘It bugs me when…?’ If so, you created an insight; […]