A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of Philanthropy, charitable donations peak during the holiday season with the average person making 24% of their annual donations between Thanksgiving...
In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog series.This “best of” list is designed to save our clients and key partners a little time and provide them momentum for the New Year (click...
In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way to determine consumer reaction. While there is a lot of advice out there about what makes an effective concept, we believe 3 key elements are...
Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute on twitter, multitasking on multiple devices and taking over the internet while others barely care to learn how to search on google? Despite our...
