by Dev | Aug 16, 2023 | Blog, Deliberate & Creative Approaches, Innovation / New Product Development, Resources
Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.In fact, a recent McKinsey survey found executives believe new consumer behaviors present growth opportunities – especially for consumer goods and...
by Dev | Aug 15, 2023 | Blog, Communication & Messaging, Innovation / New Product Development, Marketing, Resources
Truly Disruptive Innovation Endures The Test of Time…and has the power to shape consumer behavior, modify habits and define lifestyles.While innovative brands gain a competitive edge by thinking outside the box, disruptive innovation is about more than improving...
by Katie Wilson | Jan 20, 2022 | Blog, Innovation / New Product Development, Qualitative Research, Quantitative Research
Tapping into consumer insights at five stages of concept and product development significantly reduces risks and improves the odds of gaining market share. Identifying quantitative and qualitative consumer insights throughout the concept and product development...
by Katie Wilson | Jan 18, 2022 | Blog, Innovation / New Product Development, Qualitative Research, Quantitative Research
How Did Consumers Shop for Holiday Gifts? We previously shared our thoughts on what are research predicted would happen in 2021, well here’s an update. Holiday market research reveals five strategic insights about consumer shopping behavior that will outlast...
by Katie Wilson | Apr 22, 2021 | Blog, Communication & Messaging, Innovation / New Product Development
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out in stores, online and at shoppers’ doorsteps. Multisensory packaging is one way brands can make a lasting impression. Packaging is a powerful brand...
by Katie Wilson | Apr 13, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Innovation / New Product Development
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if you watch them make their decisions, their behavior conflicts with what they told you?Such is the paradox of consumer decision making!Keep in mind...
