by Katie Wilson | Jan 5, 2025 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Featured, Gen Z, Marketing, Messaging, Qualitative Research, Quantitative Research, Resources
While GLP medications disrupt traditional health and wellness models, they also present unique opportunities for businesses to innovate and adapt.Redefining the Value PropositionCompanies that once emphasized calorie-reduction plans and gym memberships must now pivot....
by Katie Wilson | Jan 5, 2025 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Featured, Gen Z, Marketing, Messaging, Qualitative Research, Quantitative Research, Resources
As consumers increasingly prioritize health and wellness, generational preferences and behaviors are driving a seismic shift in the market. From Gen Z’s embrace of digital fitness to Baby Boomers’ focus on longevity, these trends reveal opportunities and challenges...
by Katie Wilson | Oct 14, 2024 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Featured, Gen Z, Marketing, Resources
Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the growing popularity of body art, the tattoo industry has witnessed significant growth, and specialized tattoo aftercare products have emerged to meet the...
by Katie Wilson | Oct 11, 2024 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Marketing
Let’s be honest: men’s grooming used to mean grabbing a can of shaving cream, splashing on some aftershave that burned like betrayal, and calling it a day. But that era is over—and it didn’t go quietly. Today’s male consumer is doing a lot more than trimming his...
by Dev | Feb 17, 2024 | Blog, Marketing
The dust has settled on #SuperBowlLVIII, leaving us to ponder the echoes of an event that was more than a monumental clash on the field. It was a cultural moment that resonated deeply with #GenZ, a testament to the power of sports, entertainment, and #digital...
by Katie Wilson | Nov 21, 2023 | Blog, IIM Research, Marketing, Quantitative Research
The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social media marketplaces. This blog post delves into how these platforms are reshaping consumer behaviors and retail strategies. 1. The Rise of...
