by Katie Wilson | Nov 21, 2024 | Consumer Truths & Insights, Featured, Gen Z, Resources
When you think about gift-giving, you might picture neatly wrapped packages under a tree or a sentimental birthday present exchanged at a party. But for Generation Z (ages 11–26), the act of giving looks a little different. In a world of digital wallets, experiential...
by Katie Wilson | Nov 21, 2024 | Resources
Black Friday has become a full-contact sport for some and a cozy online scroll for others. But how did it all begin? From chaotic crowds to digital domination, the history of Black Friday is filled with twists, turns, and some surprising fun facts. Let’s take a dive...
by Katie Wilson | Nov 20, 2024 | Complete Consumer Understanding, Consumer Truths & Insights, Featured, Gen Z, Resources
The holiday season is here, and it’s not just about shopping anymore — it’s about how, where, and why we shop. Each generation is shaking things up, from high-tech tools to the timeless charm of local businesses. Let’s explore how holiday shopping is evolving and why...
