by Katie Wilson | Aug 27, 2025 | Consumer Truths & Insights, Featured, Gen Z, Resources
Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the first place. Today, diversity isn’t a niche conversation; it’s a business imperative. Brands that fail to reflect the realities of their consumers...
by Katie Wilson | Aug 20, 2025 | Blog, Featured, Gen Z, Resources
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every consumer. A closer look at generational differences reveals not only how people shop, but why they shop — and why understanding those nuances is critical...
by Katie Wilson | Jan 5, 2025 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Featured, Gen Z, Marketing, Messaging, Qualitative Research, Quantitative Research, Resources
While GLP medications disrupt traditional health and wellness models, they also present unique opportunities for businesses to innovate and adapt.Redefining the Value PropositionCompanies that once emphasized calorie-reduction plans and gym memberships must now pivot....
by Katie Wilson | Jan 5, 2025 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Featured, Gen Z, Marketing, Messaging, Qualitative Research, Quantitative Research, Resources
As consumers increasingly prioritize health and wellness, generational preferences and behaviors are driving a seismic shift in the market. From Gen Z’s embrace of digital fitness to Baby Boomers’ focus on longevity, these trends reveal opportunities and challenges...
by Katie Wilson | Nov 21, 2024 | Consumer Truths & Insights, Featured, Gen Z, Resources
When you think about gift-giving, you might picture neatly wrapped packages under a tree or a sentimental birthday present exchanged at a party. But for Generation Z (ages 11–26), the act of giving looks a little different. In a world of digital wallets, experiential...
by Katie Wilson | Nov 20, 2024 | Complete Consumer Understanding, Consumer Truths & Insights, Featured, Gen Z, Resources
The holiday season is here, and it’s not just about shopping anymore — it’s about how, where, and why we shop. Each generation is shaking things up, from high-tech tools to the timeless charm of local businesses. Let’s explore how holiday shopping is evolving and why...
