by Katie Wilson | Oct 21, 2024 | Consumer Truths & Insights, Featured, Gen Z, Resources
It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From major chains like Home Depot and Lowe’s to small businesses, Halloween promotions kicked off as early as April, catering to a generation that...
by Katie Wilson | Oct 14, 2024 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Featured, Gen Z, Marketing, Resources
Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the growing popularity of body art, the tattoo industry has witnessed significant growth, and specialized tattoo aftercare products have emerged to meet the...
by Katie Wilson | Oct 11, 2024 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Marketing
Let’s be honest: men’s grooming used to mean grabbing a can of shaving cream, splashing on some aftershave that burned like betrayal, and calling it a day. But that era is over—and it didn’t go quietly. Today’s male consumer is doing a lot more than trimming his...
by Katie Wilson | Oct 4, 2024 | Complete Consumer Understanding, Consumer Truths & Insights, Featured, Gen Z, Resources
In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z shoppers. Born between 1997 and 2012, this generation is not only digitally native but also highly values authenticity, inclusivity, and...
