by Katie Wilson | Jan 5, 2025 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Featured, Gen Z, Marketing, Messaging, Qualitative Research, Quantitative Research, Resources
While GLP medications disrupt traditional health and wellness models, they also present unique opportunities for businesses to innovate and adapt.Redefining the Value PropositionCompanies that once emphasized calorie-reduction plans and gym memberships must now pivot....
by Katie Wilson | Jan 5, 2025 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Featured, Gen Z, Marketing, Messaging, Qualitative Research, Quantitative Research, Resources
As consumers increasingly prioritize health and wellness, generational preferences and behaviors are driving a seismic shift in the market. From Gen Z’s embrace of digital fitness to Baby Boomers’ focus on longevity, these trends reveal opportunities and challenges...
by Katie Wilson | Nov 21, 2023 | Blog, IIM Research, Marketing, Quantitative Research
The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social media marketplaces. This blog post delves into how these platforms are reshaping consumer behaviors and retail strategies. 1. The Rise of...
by Katie Wilson | Nov 15, 2023 | Blog, IIM Research, Marketing, Quantitative Research
The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences that will shape this year’s sales. Here are some of the key trends and insights that retailers should know to make the most of the 2023 holiday...
by Katie Wilson | Jan 20, 2022 | Blog, Innovation / New Product Development, Qualitative Research, Quantitative Research
Tapping into consumer insights at five stages of concept and product development significantly reduces risks and improves the odds of gaining market share. Identifying quantitative and qualitative consumer insights throughout the concept and product development...
by Katie Wilson | Jan 18, 2022 | Blog, Innovation / New Product Development, Qualitative Research, Quantitative Research
How Did Consumers Shop for Holiday Gifts? We previously shared our thoughts on what are research predicted would happen in 2021, well here’s an update. Holiday market research reveals five strategic insights about consumer shopping behavior that will outlast...
