by Katie Wilson | Oct 30, 2020 | Consumer Truths & Insights, IIM Research, Marketing Effectively to Women, Quantitative Research, Resources
Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and marketing company that targets American women, Insights in Marketing created the “Women 2020” study, a guide to understanding female millennials. The study encompasses...
by Katie Wilson | Apr 13, 2020 | Blog, Communication & Messaging, Qualitative Research, Quantitative Research
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be strong and effective. Market research can provide information critical to helping you build strong and effective communications. There have been a...
by Katie Wilson | Apr 13, 2020 | Blog, Quantitative Research
Every survey completed is a favor someone does for your company to help you gain valuable insights and data. Though a participant may agree to take your survey, if the questions aren’t interesting and engaging, the data you end up with may not be as insightful. In...
by Katie Wilson | Apr 13, 2020 | Blog, Definitive Strategic Direction, Quantitative Research
Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable next steps. Research techniques used with segmentation go beyond just asking and tabulating straight questions. Segmentation can reveal ways to give...
by Katie Wilson | Apr 8, 2020 | Blog, Innovation / New Product Development, Qualitative Research, Quantitative Research
It’s no secret qualitative and quantitative market research are highly complementary to each other and, together, provide a more comprehensive picture of the issues at hand than either type of research on its own. While this is true, in general, it’s also very true...
by Katie Wilson | Mar 31, 2020 | Blog, Qualitative Research, Quantitative Research
The Short Shelf-Life of Data You make a significant investment in marketing research and you expect the data to be “good” for a while. Truth is, data starts to age as soon as it’s collected. Depending upon the industry, category, target, and type of...
