by Katie Wilson | Feb 10, 2025 | Blog, Communication & Messaging, Featured, Resources
From Idea to Icon: The Life Cycle of a Super Bowl Ad If you’re a marketer, advertiser, or brand strategist, you already know that Super Bowl ads aren’t just commercials, they’re cultural moments. They shape conversations, create viral trends, and, when done right, can...
by Katie Wilson | Nov 15, 2023 | Blog, Communication & Messaging, IIM Research, Marketing
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet iimForum, a different market research service that’s shaking things up. It’s all about helping brands get a real grip on things, in a way...
by Dev | Aug 15, 2023 | Blog, Communication & Messaging, Innovation / New Product Development, Marketing, Resources
Truly Disruptive Innovation Endures The Test of Time…and has the power to shape consumer behavior, modify habits and define lifestyles.While innovative brands gain a competitive edge by thinking outside the box, disruptive innovation is about more than improving...
by Katie Wilson | Feb 13, 2023 | Blog, Communication & Messaging, Marketing
More people are tuning into the Super Bowl to be entertained, whether they’re focused on the game, love watching the ads, or look forward to the halftime show. In fact, four of every five adults say they tune in because they want to see the game, three quarters of...
by Katie Wilson | Mar 22, 2022 | Blog, Communication & Messaging, Consumer Truths & Insights, Resources
What Is Your Brand Doing To Address Issues People Care About? When marketing gets real, it has the power to break down barriers impacting real people. Gatorade’s ‘Fuel Tomorrow’ program gets affirmational marketing right. It targets inequity in sports with the...
by Katie Wilson | Nov 30, 2021 | Blog, Communication & Messaging, Definitive Strategic Direction, Resources
It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can give organizations a competitive edge by creating a consumer-centric culture. Three key ways to socialize market research throughout an organization...
