by Katie Wilson | Apr 22, 2021 | Blog, Communication & Messaging, Innovation / New Product Development
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out in stores, online and at shoppers’ doorsteps. Multisensory packaging is one way brands can make a lasting impression. Packaging is a powerful brand...
by Katie Wilson | Apr 8, 2021 | Blog, Communication & Messaging, Complete Consumer Understanding
4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they also buy into what a brand or business stands for. Understanding the consumer mindset can create a positive first impression, elevate the customer...
by Katie Wilson | Mar 16, 2021 | Blog, Communication & Messaging, Complete Consumer Understanding
How to Create Connections with People in a Digital World Businesses and consumers have learned how to improvise and innovate with technology during the pandemic, and eCommerce is booming. Understanding shifts in consumer shopping behavior can empower brands and...
by Katie Wilson | Jan 5, 2021 | Blog, Communication & Messaging, Resources
Actions speak louder than words today, and brands that understand consumer sentiment can win market share and drive growth. Listening to the Voice of the Consumer Can Drive Growth Innovative brands are connecting with consumers and winning market share by...
by Katie Wilson | Apr 13, 2020 | Blog, Communication & Messaging, Qualitative Research, Quantitative Research
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be strong and effective. Market research can provide information critical to helping you build strong and effective communications. There have been a...
by Katie Wilson | Apr 13, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights
What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much there. Consumer Passion Has Changed There was a time when the best way to demonstrate brand passion was to display it. Other than venerable giants like...
