by Katie Wilson | Apr 8, 2020 | Blog, Communication & Messaging, Definitive Strategic Direction
As research options have grown tremendously over the past 10-15 years, with more and more online and mobile approaches becoming available, insights-seekers now have a full arsenal of tools on-hand. Most often, researchers’ key question isn’t “Can we do...
by Katie Wilson | Apr 8, 2020 | Blog, Communication & Messaging, Definitive Strategic Direction, Innovation / New Product Development
The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by creating a product or service that doesn’t exist to a target that may or may not know they have a need. The road to successful products is not always a...
by Katie Wilson | Apr 8, 2020 | Communication & Messaging, Complete Consumer Understanding
With social media usage continually rising and covering a wider range of people, it is a market research tool that marketers cannot ignore. Facebook alone grew 16% year-over-year and now has more than 2 billion users. Social media provides the capability for brands to...
by Katie Wilson | Apr 8, 2020 | Communication & Messaging, Current News & Events
Our very own Katie Wilson gives her take on this year’s Super Bowl commercial highlights. Every Super Bowl Sunday, millions of Americans turn on their TVs to watch two things: football and commercials. Normally, we are not excited about hearing from companies...
by Katie Wilson | Apr 8, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Marketing Effectively to Women, Resources
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are often failing to connect with female consumers, with only nine percent of women believing they are marketed to effectively. Considering women control...
by Katie Wilson | Apr 8, 2020 | Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only nine percent of women believe they are marketed to effectively. And with women controlling 85% of purchases, effective marketing is more important...
