by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging, Consumer Truths & Insights, Current News & Events
At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We believe people have depth and dimension, and that in order for marketers to truly build emotional and lasting connections with their target...
by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights
At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build emotional and lasting connections with them. With that thought in mind, I have selected the ad from Super Bowl 50 that I felt truly connected with...
by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging, Consumer Truths & Insights, Qualitative Research, Quantitative Research
Actionable market research empowers companies to make strategic decisions by listening to real people. When researchers and marketers form deeper connections between people and brands, it makes all the difference in the world. Analyzing data and listening to what...
by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging
When it comes to holiday shopping, 2018 was legendary. Breaking records left and right for both in-store and online, many retailers and brands felt the joy of the holiday season in a big way. But what about the 2019 holiday shopping season? Could it potentially break...
by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Qualitative Research, Quantitative Research
Why Mind Mapping Takes Brainstorming to the Next Level Brainstorming startup ideas on a window A mind map is a simple diagram used to organize ideas logically using keywords, images and color-coding. According to Psychology Today, multiple studies have found mind...
