Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and marketing company that targets American women, Insights in Marketing created the “Women 2020” study, a guide to understanding female millennials. The study encompasses...
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they make purchases, and social media networks are a go-to source for inspiration and information. As mobile technology fuels a convergence between...
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key demographic trends are redefining traditional gender perceptions, values and lifestyles, and shaping today’s marketing landscape. According to studies by...
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are often failing to connect with female consumers, with only nine percent of women believing they are marketed to effectively. Considering women control...
Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only nine percent of women believe they are marketed to effectively. And with women controlling 85% of purchases, effective marketing is more important...
