by Katie Wilson | Oct 30, 2020 | Consumer Truths & Insights, IIM Research, Marketing Effectively to Women, Quantitative Research, Resources
Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and marketing company that targets American women, Insights in Marketing created the “Women 2020” study, a guide to understanding female millennials. The study encompasses...
by Katie Wilson | Jun 23, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they make purchases, and social media networks are a go-to source for inspiration and information. As mobile technology fuels a convergence between...
by Katie Wilson | Apr 24, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key demographic trends are redefining traditional gender perceptions, values and lifestyles, and shaping today’s marketing landscape. According to studies by...
by Katie Wilson | Apr 8, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Marketing Effectively to Women, Resources
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are often failing to connect with female consumers, with only nine percent of women believing they are marketed to effectively. Considering women control...
by Katie Wilson | Apr 8, 2020 | Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only nine percent of women believe they are marketed to effectively. And with women controlling 85% of purchases, effective marketing is more important...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Marketing Effectively to Women
A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of Philanthropy, charitable donations peak during the holiday season with the average person making 24% of their annual donations between Thanksgiving...
