by Katie Wilson | Mar 22, 2022 | Blog, Communication & Messaging, Consumer Truths & Insights, Resources
What Is Your Brand Doing To Address Issues People Care About? When marketing gets real, it has the power to break down barriers impacting real people. Gatorade’s ‘Fuel Tomorrow’ program gets affirmational marketing right. It targets inequity in sports with the...
by Katie Wilson | Mar 10, 2022 | Consumer Truths & Insights
With Insights in Marketing, delve into what ethnographic research is, & understand the strengths & limitations of ethnography for your market research. Ethnography is “the study and systematic recording of human cultures,” according to Merriam-Webster...
