At Insights in Marketing, we believe great research doesn’t just uncover insights—it amplifies voices. And during Hispanic Heritage Month, we’re turning the spotlight on one of the most vibrant and influential voices in America today: the Latinx community. From...
This is custom heading elementThis is custom heading element A decade ago, shade ranges often stopped short of representing darker skin tones. Today, inclusivity has become table stakes. When Fenty Beauty launched with 40+ shades, it didn’t just disrupt the industry —...
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every consumer. A closer look at generational differences reveals not only how people shop, but why they shop — and why understanding those nuances is critical...
Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes window into evolving consumer behavior, budgeting pressures, and decision-making dynamics. This year’s back-to-school shopping season tells a story far...
The Consumer Packaged Goods (CPG) industry is undergoing a massive transformation, shaped by evolving consumer preferences, digital influence, and a heightened focus on health and sustainability. Brands that stay ahead of these shifts are the ones making waves,...
