by Katie Wilson | Feb 28, 2022 | Blog, Resources
Colors Create Emotional Connections with People That Can Improve Brand Recognition, Shape Customer Experiences and Influence Purchasing Decisions. The Power of Color Most purchasing decisions are influenced by shoppers emotions and perceptions, and color can...
by Katie Wilson | Feb 10, 2022 | Blog, Consumer Truths & Insights, Resources
How Do Super Bowl Ads Score a Lasting Impression with Consumers? Ads featuring humor, light hearted stories and funny people drive brand affinity People tune into the Super Bowl to be entertained, and the commercials that drive brand affinity and leave a lasting...
