by Katie Wilson | Aug 27, 2025 | Consumer Truths & Insights, Featured, Gen Z, Resources
Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the first place. Today, diversity isn’t a niche conversation; it’s a business imperative. Brands that fail to reflect the realities of their consumers...
by Katie Wilson | Aug 20, 2025 | Blog, Featured, Gen Z, Resources
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every consumer. A closer look at generational differences reveals not only how people shop, but why they shop — and why understanding those nuances is critical...
