by Katie Wilson | Nov 15, 2023 | Blog, IIM Research, Marketing, Quantitative Research
The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences that will shape this year’s sales. Here are some of the key trends and insights that retailers should know to make the most of the 2023 holiday...
by Katie Wilson | Nov 15, 2023 | Blog, Communication & Messaging, IIM Research, Marketing
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet iimForum, a different market research service that’s shaking things up. It’s all about helping brands get a real grip on things, in a way...
by Dev | Oct 25, 2023 | Blog, IIM Research, Marketing, Qualitative Research
Qualitative Ethnographic Research Methods and ApproachesEthnographies have proven to be a very effective research method for understanding how people live their lives. It’s a fundamental practice in qualitative market research (just one of our specialties) and it can...
by Dev | Aug 15, 2023 | Blog, Communication & Messaging, Innovation / New Product Development, Marketing, Resources
Truly Disruptive Innovation Endures The Test of Time…and has the power to shape consumer behavior, modify habits and define lifestyles.While innovative brands gain a competitive edge by thinking outside the box, disruptive innovation is about more than improving...
by Katie Wilson | Feb 13, 2023 | Blog, Communication & Messaging, Marketing
More people are tuning into the Super Bowl to be entertained, whether they’re focused on the game, love watching the ads, or look forward to the halftime show. In fact, four of every five adults say they tune in because they want to see the game, three quarters of...
by Katie Wilson | Sep 7, 2022 | Marketing
Right now the market is experiencing a tug of war between consumer sentiment and pent-up-demand, making consumer behavior unpredictable. Market research in four key areas provides consumer insights that make brands more resilient: Spending: As inflation shrinks...
