by Katie Wilson | Sep 7, 2022 | Blog, Consumer Truths & Insights, Marketing, Messaging
Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations are focusing on branding strategies, evolutionary business plans or revolutionary transformation. In fact, customer focused businesses are 60% more...
by Katie Wilson | Jun 30, 2022 | Blog, Consumer Truths & Insights, Marketing, Messaging
Ads can be designed to do a lot of things — create social buzz, launch a new product, change perceptions. But a breakthrough, like the Ruffles Own your RidgesTM commercial, takes advertising to the next level, creating long-term brand equity. A break through...
