by Katie Wilson | Apr 8, 2020 | Blog, Definitive Strategic Direction, Innovation / New Product Development
Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork and collaboration, and it certainly creates lasting relationships for years to come. However, when tasked with real world projects, running a...
by Katie Wilson | Apr 8, 2020 | Blog, Communication & Messaging, Definitive Strategic Direction, Innovation / New Product Development
The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by creating a product or service that doesn’t exist to a target that may or may not know they have a need. The road to successful products is not always a...
by Katie Wilson | Apr 8, 2020 | Blog, Innovation / New Product Development, Qualitative Research, Quantitative Research
It’s no secret qualitative and quantitative market research are highly complementary to each other and, together, provide a more comprehensive picture of the issues at hand than either type of research on its own. While this is true, in general, it’s also very true...
by Katie Wilson | Apr 8, 2020 | Blog, Consumer Truths & Insights, Deliberate & Creative Approaches, Innovation / New Product Development
For those keeping an eye on the marketing research industry, you’ve seen how mobile devices enable us to connect with and understand consumers like never before. Through qualitative approaches like mobile diaries and live video chats, or quantitative surveys completed...
