by Katie Wilson | Apr 8, 2020 | Infographics
It’s a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products. Consumers wander through the fluorescent lit aisles weekly and come away with an average of 30-40 items. The competition for share of basket is fierce...
by Katie Wilson | Apr 8, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Marketing Effectively to Women, Resources
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are often failing to connect with female consumers, with only nine percent of women believing they are marketed to effectively. Considering women control...
by Katie Wilson | Apr 8, 2020 | Blog, Consumer Truths & Insights, Deliberate & Creative Approaches, Innovation / New Product Development
For those keeping an eye on the marketing research industry, you’ve seen how mobile devices enable us to connect with and understand consumers like never before. Through qualitative approaches like mobile diaries and live video chats, or quantitative surveys completed...
by Katie Wilson | Apr 8, 2020 | Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only nine percent of women believe they are marketed to effectively. And with women controlling 85% of purchases, effective marketing is more important...
by Katie Wilson | Apr 7, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights
The biggest shopping season of the year is here, and consumers are already spending more than they ever have before. Black Friday and Cyber Monday broke through all historical records and saw approximately a 20% increase from 2017 spending. With an expected spend of...
