by Katie Wilson | Apr 8, 2020 | Blog
Congratulations! You have heard and embraced the buzz word of the year…empathy. You are aware and acknowledge that you need to look beyond the functional to the emotional to understand the role your products play in your target consumers life. You comprehend...
by Katie Wilson | Apr 8, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Current News & Events
Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never been easier, and that’s cause for concern. There was a time when parents had more control over how fast their kids reached maturation—or, at the...
by Katie Wilson | Apr 8, 2020 | Blog, Complete Consumer Understanding, Qualitative Research
Despite not making most of their own purchases, kids have tremendous influence over which products make it into their households. So, as marketing researchers, we recognize that kids’ opinions matter – a lot. As any moderator who ever walked into a kids’ focus group...
by Katie Wilson | Apr 8, 2020 | Infographics
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative research can tell you a lot about the consumer and their reaction to various stimuli. You can learn how they are feeling, what they are thinking...
by Katie Wilson | Apr 8, 2020 | Blog, Definitive Strategic Direction, Innovation / New Product Development
Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork and collaboration, and it certainly creates lasting relationships for years to come. However, when tasked with real world projects, running a...
