by Katie Wilson | Apr 13, 2020 | Infographics
Do men and women differ in their holiday shopping habits? Yes, they do! Segmenting behaviors and habits by gender is one way to get a better idea of how to connect with your target consumers. At Insights in Marketing, our research experts can help you with more...
by Katie Wilson | Apr 13, 2020 | Blog, Definitive Strategic Direction, Quantitative Research
Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable next steps. Research techniques used with segmentation go beyond just asking and tabulating straight questions. Segmentation can reveal ways to give...
by Katie Wilson | Apr 13, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights
What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much there. Consumer Passion Has Changed There was a time when the best way to demonstrate brand passion was to display it. Other than venerable giants like...
by Katie Wilson | Apr 13, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Innovation / New Product Development
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if you watch them make their decisions, their behavior conflicts with what they told you?Such is the paradox of consumer decision making!Keep in mind...
by Katie Wilson | Apr 13, 2020 | Blog, Current News & Events
Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is losing its hype? Thank goodness the game was so good, because many commercials left little to be desired. Walking away, I think I saw more TV and movie...
