by Katie Wilson | Mar 31, 2020 | eBooks
Taming The Strategic Planning Beast Want to capture competitive advantage in strategic planning? Start by understanding the consumer! When consumer insights are the foundation of a company’s strategic plan and marketing initiatives are rooted in consumer...
by Katie Wilson | Mar 31, 2020 | eBooks
Better Insights to Transform Your Marketing Insights in Marketing’s eBook is designed to spur new thinking on how to effectively market to women. This eBook ventures outside the traditional marketing research box and provides valuable information to marketers...
by Katie Wilson | Mar 31, 2020 | Blog, Qualitative Research, Quantitative Research
The Short Shelf-Life of Data You make a significant investment in marketing research and you expect the data to be “good” for a while. Truth is, data starts to age as soon as it’s collected. Depending upon the industry, category, target, and type of...
by Katie Wilson | Mar 31, 2020 | Blog, Qualitative Research
In the past, when people heard the words “qualitative – engagement” and “mobile,” texting sprang to mind. Today, however, there are a number of rich and colorful ways to engage with consumers via mobile technology, and the convenience and...
