by Katie Wilson | Mar 31, 2020 | Blog, Qualitative Research
As experienced qualitative consultants well know, the consumer discussion is only one piece of research engagements requiring careful management. The backroom, and the clients in it, also require the consultant’s attention, expertise, and tact before, during, and...
by Katie Wilson | Mar 31, 2020 | Blog, Qualitative Research, Resources
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different research techniques come into the marketplace, our research toolbox is becoming more diverse. But even in the era of Zoom and big data, a recent Wall...
by Katie Wilson | Mar 31, 2020 | Infographics
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative research can tell you a lot about the consumer and their reaction to various stimuli. You can learn how they are feeling, what they are thinking and...
by Katie Wilson | Mar 31, 2020 | Blog
Let’s play a word association game. If you hear the term ‘Focus Groups’, what are the first three things that pop into your head? If I were a betting man, I would guess what you thought of something to do with the in-room experience or, if you’re a marketer, the...
by Katie Wilson | Mar 31, 2020 | Blog, Qualitative Research
This is Part 2 of a 2-part series; to read Part 1, click here. Running a focus group can be overwhelming, which is why we’ve put together this list of ten key areas to focus on. If you missed the first part of this series, click here to read it. 6. Get consensus on...
