by Katie Wilson | Mar 31, 2020 | Blog, Deliberate & Creative Approaches
In the 1920s, the train was king for cross country travel, and various railroads fought for “market share” as each tried to run the best train company for travelers. Then, along came passenger planes. The railroad industry failed to recognize the power of...
by Katie Wilson | Mar 31, 2020 | Blog, Deliberate & Creative Approaches, Qualitative Research
Here we are at the beginning of another year… a time to reflect on the past and set goals for the future. As a self-professed lover of all things qualitative, it’s this time of year that I find myself thinking about key qualitative research learnings over the...
by Katie Wilson | Mar 31, 2020 | Blog, Deliberate & Creative Approaches, Qualitative Research, Quantitative Research
Your Research Toolbox In your research toolbox, you have all sorts of different tools and techniques you can use. And oftentimes, there are multiple research routes that can answer your needs. Of course, there is quantitative and qualitative. However, within those,...
by Katie Wilson | Mar 31, 2020 | Blog, Deliberate & Creative Approaches, Qualitative Research
Co-Author: Kristen Elfstrand, Field Manager In a previous blog post, IIM detailed the importance of relationships with top notch facilities and client communication. Writing an effective screener is another important step in the research project lifecycle. Question...
by Katie Wilson | Mar 31, 2020 | Blog, Deliberate & Creative Approaches, Qualitative Research
Flashback (The Forlorn Focus Group…) Picture this: It’s 7:00pm on a Wednesday night. I am sitting in the room with 8 consumers huddled around a table. It’s the dead of winter, pitch black outside, and all of the consumers are looking at their watches. No...
